HomeAdvisor and Angie’s List Sell the Same Lead to Multiple Contractors

HomeAdvisor and Angie’s List Sell the Same Lead to Multiple Contractors

If you’re a contractor or service provider who is looking for leads, you may be tempted to use a lead reselling company like HomeAdvisor, Angie’s List, Porch, Thumbtack, or Houzz. However, it’s important to be aware that these companies sell leads to multiple people at the same time. 

It’s no secret that many businesses rely on lead generation to find new customers. And while there are a number of ways to generate leads, one of the most popular methods is through online directories like Angie’s List and HomeAdvisor. But how do these companies actually generate leads? One way is by using alert systems that notify businesses when someone in their area is looking for a service they provide. For example, if a homeowner in your area is looking for a plumber, they may go to HomeAdvisor and submit a request for quotes. Once this request is submitted, HomeAdvisor will send an alert to plumbers in the area, including your business.

I recently spoke with somebody who spends $1300 a month buying leads from HomeAdvisor. I asked him a bit about his experience and he told me that he often has difficulty connecting with people; many never answer their phone or are grumpy when he calls. He only talks to like two of them. In the last 3 months, he’s spent almost $4000 on leads and he actually didn’t even break on the jobs that he got from it, so this is huge and he wasn’t aware that HomeAdvisor is selling leads to multiple people and it goes further than that. This is a huge problem and something that needs to be addressed.

It’s important to remember that you’re not the only one who will receive the alert. In fact, it’s likely that several other businesses will receive the same alert. This means that you could be competing with other businesses for the same customer. In addition, these companies often charge high fees for leads, which can eat into your profits. So, while lead reselling companies may seem like a convenient option, they’re not always the best choice for your business. It’s important to do your research and evaluate all of your options before making a decision.

HomeAdvisor and Angie’s List to Merge Into One Company with Two Brands

First of all Angie’s List has finally agreed to be acquired by IAC. After the deal closes, Angie’s List is now combined with HomeAdvisor, so a bunch of musical chairs and I honestly think they’re just changing their names to get away from all the bad nasty reviews that there are online about them. Anyway the point of this part is that if you know you’re using Angie’s list you’re getting leads from Homeadvisor and vice versa and I know that because some of my clients use HomeAdvisor and Angie’s list and they’ll get the same lead from both places at the same time and they’ll ask people like hey how did you find me oh I put in my info on Angie’s list even though they bought the lead from HomeAdvisor so it isn’t that big deal but you should know that if you’re buying there’s no reason to buy both of these sites.

So the question is whether or not it’s a good idea for a contractor to use home advisor and these other third-party websites.

If you’re buying leads, you need to call them immediately. The leads that you’ll get from sources like Google or your website are different than the leads you’ll get from other places. Typically, when someone reaches out to you through your website, they’ve already vetted you to some degree. They’ve read your reviews and looked at your work. But with other lead sources, that’s not always the case. So it’s important that you reach out to them as soon as possible. If you wait too long, they may have already decided to go with someone else. But if you’re quick to act, you could win. So if you’re buying leads, make sure to call them right away.

One of my friends, who owns a remodeling company, tells me that many of his new clients call him via website, thanks to the positive reviews they’ve read online. And because his website is full of before-and-after photos of his work, potential customers can get a good sense of his style and quality before they even pick up the phone. That doesn’t happen on HomeAdvisor, Angie’s List and many other services that send leads to multiple people at once. You need to be aware of this so you can call them right away or beat your competitors who might have gotten their listing first! In other words, the Internet has made it easier than ever for people to find and connect with businesses like my friends. And that’s good news for everyone involved.

The Internet has changed the way we do business. These days, potential customers can research businesses and read reviews before they even contact a company. This process of selecting a business has become even easier with the advent of websites like Google and Yelp, which provide potential customers with an easy way to find reviews and information about businesses.

If you’re not already getting leads through your website and stuff you might want to look into that coming up soon I’m going to be talking about alternatives for the best contractor lead service and I want to make sure that you know what’s going on so that you can take advantage of it. We are specialists in Home Improvement Leads for contractors. Please subscribe to our newsletter and get notfication. Contact us today for contractor lead service.  Thank you.


Why Lead Generation Matters for Home Remodeling Companies

The home remodeling industry is a competitive industry, and it’s tough for companies that can’t generate leads. Home remodeling companies need a robust lead generation strategy if they want their business growth rates to persevere. In the home-remodel industry where there are so many fierce competitors trying desperately just like you to do anything possible not get left behind by all the progress moving forward!

Lead generation helps companies build relationships with potential customers and establish trust. Without this crucial first step in building their customer base, it’s very difficult to make sales! In addition, successful marketing efforts can be measured through tracking leads – which allows businesses to see what works best when trying out new strategies or tactics on how they’ll attract more clients.

Understanding the Customer Journey

Lead generation is a process by which potential customers are identified and contacted in the hopes of developing a sales relationship. Lead generation is a critical aspect of any business, but it is especially important for home remodeling companies. The customer journey for a home remodeling project is much longer and more complex than most other goods or services. Because of this, Lead generation for home remodeling companies needs to be well-planned and executed in order to be successful. 

Home remodeling companies typically start the lead generation process with an issue or problem that the homeowner wants to address. For example, the homeowner may want to update the look of their home, increase the resale value of their home, or repair damage that has been caused by wear and tear. Once a homeowner has decided that they want to pursue a home remodeling project, they will begin to gather information about potential contractors. 

The next step is researching potential solutions. Homeowners will often consult friends, family, and online resources to learn about different products and companies. Once they have decided on a general direction, they will begin contacting companies for quotes and more information. From there, the homeowner will choose the company they want to work with and the project will finally get underway.

As you can see, the customer journey for a home remodeling project is long and involved. Because of this, it is important that home remodeling companies focus on generating quality leads throughout the entire process. By doing so, they can increase their chances of closing a sale and ensure customer satisfaction.


How to Make Your Home Improvement Business Relevant to Homeowners


As a business owner, it’s important to make sure your target audience is homeowners. Here are a few ways to ensure your business is relevant to homeowners:


  1. Homeowners are always looking for businesses that can provide the latest and greatest products and services. Make sure your business is keeping up with the latest trends by regularly researching the latest trends in your industry. Home improvement trends come and go, but there are always a few that remain popular year after year. Some of the most popular home improvement trends include home automation, energy efficiency, and eco-friendly products. By keeping up with the latest trends, you can ensure that your business is providing homeowners with the products and services they want and need.
  2. Social media is a great way to connect with potential and current customers. Use social media to share information about your business, special promotions, and company news. Homeowners are also more likely to trust a business that they can connect with on a personal level. Make sure to post content that is relevant to your home improvement services. For example, if you offer painting services, share tips on choosing the right paint colors for different rooms or how to prep a room for painting. Homeowners will appreciate the valuable information, and it will help them see you as a trusted resource. Make sure to stay active on social media, too. Respond to comments and questions promptly, and Showcase any customer testimonials or reviews. If you provide excellent customer service on social media, homeowners will be more likely to choose you when they need home improvement services.
  3. Homeowners are always looking for ways to save money, and one way you can help them is by offering discounts and promotions. For example, you could offer a discount for referrals or for first-time customers. By doing this, you’ll not only be helping homeowners save money, but you’ll also be getting more business for yourself. So it’s a win-win situation! And who doesn’t love a good deal? So next time you’re looking to promote your home improvement services, consider offering some discounts and promotions. Your customers will appreciate it and you’re sure to see an increase in business. 

Home improvement is a huge industry, and it’s only getting bigger. That’s why you need to make sure you’re using the latest technology & strategy to get in front of homeowners who are ready to make their home improvements.

With our home improvement lead services, you’ll have access to the most relevant homeowners who are ready to start their home improvement projects. We use the latest technology and data-driven methods to ensure that your business is always at the forefront of this growing industry.


Fatal Mistakes in Home Services Lead Generation

Home improvement companies often make the mistake of using too much targeted messaging in their lead generation campaigns. While it’s important to identify your target audience, you also need to make sure that your message is broad enough to reach a wider range of potential customers. For example, if you’re a home cleaning company, you don’t want to focus your entire campaign on middle-aged women with children. Instead, you should try to reach a broader audience with your messaging. Focusing too narrowly on one group of people can alienate potential customers who don’t fit into that group. By contrast, a more general approach can help you attract a wider range of customers and generate exclusive home improvement leads. Therefore, it’s important to strike a balance when crafting your lead generation campaigns. Keep your target audience in mind, but don’t forget to reach out to other groups as well. Home improvement services are in demand by all types of people, so make sure your marketing campaign reflects that!

One common mistake that general contractors and home improvement service providers make is spreading themselves too thin in their lead generation efforts. Trying to reach too many people with your marketing can often lead to watered-down messaging and an overall lack of focus. It’s significant to define your target customer base and then create a marketing strategy that is tailored to that group. Trying to reach everyone with your home services marketing will only result in a campaign that doesn’t resonate with anyone. By focusing your marketing efforts on a specific target audience, you can create a more effective campaign that leads to more qualified leads and ultimately, more business.

Finally, one of the most fatal mistakes in home improvement lead generation is failing to tailor your strategy to the specific needs of your business. Every home services company is different, so it’s important to create a customized lead generation approach that works for your company specifically. One size does not fit all when it comes to generating home improvement leads, so make sure you take the time to develop a strategy that works for your business specifically. By taking these three steps, you can avoid common mistakes and create a home improvement lead generation strategy that will help you grow your business. 


Putting It All Together: Closing the Sale

When it comes to home remodeling leads, contractor lead generation is essential to success. In order to close the sale, you need to generate leads and get homeowners interested in your services. However, this can be easier said than done. So, what’s the secret to getting homeowners to buy your services? 

Let’s say you’re a roofer. You want to run a TV ad during the evening news when people are likely to be at home watching. The ad starts with close-up shots of shingles being ripped off a roof in a violent storm. Then we see your truck pulling up to the house, with your team of workers jumping out and rushing to start repairs. Finally, we see a satisfied homeowner shaking your hand and thanking you for coming to the rescue. The message is clear: when your roof is damaged in a storm, we’ll be there to fix it—fast. Now let’s say you get a call from a customer who saw your ad and wants you to come out and give them an estimate. When you arrive, you find that the damage is much more extensive than they realized. The whole roof needs to be replaced, not just a few shingles. It’s going to take weeks to complete the job, not hours. And the cost is going to be several thousand dollars, not just a few hundred. If you had set the right expectations from the start, this customer would know what to expect—and they’d be more likely to use your services.But if you don’t set the right expectations, you run the risk of disappointed customers who feel misled by your advertising. 

So before you start any marketing campaign, think about what you’re promising—and make sure you can deliver on those promises. With the right contractor lead generation, you’ll be able to close more sales and build long-lasting relationships with your customers. By using various marketing strategies, you can reach a wider audience and generate more interest in your business. 

Get the Team & Playbook to Grow Leads for Home Remodeling Business

Developing a lead generation strategy is key to the success of any home services business. By definition, a lead generation strategy is a plan for attracting and converting potential customers into paying customers. There are a number of factors to consider when developing a lead generation strategy, including your target market, the products or services you offer, and your overall marketing goals. The most effective lead generation strategies are those that are authentic and highlight your expertise. In other words, your lead generation strategy should be designed to clearly communicate why potential customers should choose your business over your competitors. Additionally, your lead generation strategy should be designed to add credibility to your business. Credibility can be established through customer testimonials, awards and accolades, and industry association memberships. Once you develop a proven process to consistently generate leads, you’ll be more successful at converting website visitors into loyal customers. 

Why is lead generation important? A lead is a potential customer who has shown interest in your product or service in some way, shape, or form. In order for a business to be successful, they need a steady stream of leads that they can then convert into paying customers. There are many ways to generate leads, but it’s important to make sure that your lead generation strategy is effective so that you’re not wasting time and resources. An effective lead generation strategy should be authentic, showcase your company’s expertise, and be credible in order to encourage potential customers to convert into paying customers. If you’re looking for help formulating a lead generation strategy, our team of experts can assist you – we’ll work with you to develop an actionable plan that is custom-tailored to your specific business goals. Don’t hesitate to reach out and see how we can help take your business to the next level!


The Ultimate Guide To Grow Your Home Improvement Business

The Ultimate Guide To Grow Your Home Improvement Business

As a home improvement business owner, you know the importance of staying ahead of the curve. With this comprehensive guide, you’ll learn everything from how to get started to marketing your business effectively. So whether you’re just starting out or looking for new ways to grow, this guide has got you covered! You’ll learn how to get homeowners appointments, grow your business, and market your business effectively. By following the tips and advice in this guide, you’ll be on your way to success!

Home Improvement Business Owner’s Guide to Getting Started

As a home improvement business owner, the most important thing you can do is get started on the right foot. That means having a clear plan and marketing strategy in place from the very beginning (Free consultation). If you’re not sure where to start, check out our Home Improvement Marketing Plan Template. It includes everything you need to get started, including a step-by-step marketing guide and customizable marketing templates.

Once you have your plan in place, it’s time to start implementing it. The first step is to get homeowners interested in your services. One of the best ways to do this is by offering free consultations. During these consultations, you can assess the homeowner’s needs and determine what services you can provide. You can also use this time to build rapport and establish yourself as a trusted resource.

In addition to free consultations, another great way to get homeowners interested in your services is by offering discounts. Many homeowners are always on the lookout for ways to save money, so offer them a discount on your services. You can also offer discounts for referrals, which can help you grow your business quickly.

Once you have homeowners interested in your services, it’s time to start selling them on your company. The best way to do this is by providing them with a great customer experience. Start by offering quality services and products. Then, follow up with excellent customer service. If you provide a great experience, homeowners will be more likely to use your services again in the future.

Finally, don’t forget to market your business effectively. Make sure you’re using all of the available marketing channels to reach homeowners. That includes outbound call service, homeowners appointment setting service as well as online channels like social media and your website. By using a mix of marketing channels, you’ll be able to reach the most homeowners possible and grow your business quickly.



As a home improvement business owner, it’s important to get started on the right foot. That means having a clear plan and marketing strategy in place from the very beginning. You should also focus on getting homeowners interested in your services and selling them on your company. And don’t forget to market your business effectively to reach the most homeowners possible. By following these tips, you’ll be well on your way to success as a home improvement business owner!

6 Ways General Contractors Can Save Money on Buying Building Materials

6 Ways General Contractors Can Save Money on Buying Building Materials

To make your construction project profitable, you need to spend less money on labor and materials. One way of doing this is by purchasing the building supplies at a lower price than what they would be if bought from other vendors or locations nearby. It may seem like there are many tactics for reducing overhead expenses but here we will look into six proven ones that can help save both time and cash in any type-of business!

Contractors are always searching for ways to save money on building materials and supplies. The cost of construction projects can quickly spiral out of control if materials are not carefully managed. In this article, we will look at six ways to do that.  First off all you need is an idea of what materials are needed for your project and how much they cost so the budgeting process can begin in earnest!

Here are six ways that contractors can save money when purchasing building materials:

Buy Wholesale Materials:

One way to save money on home improvement projects is to buy wholesale materials. When you buy materials in bulk, you can often get a discount from the manufacturer or supplier. This can help you to keep your costs down and make your project more affordable. In addition, buying wholesale materials can help you to avoid the hassle of making multiple trips to the store for small purchases. However, before you buy wholesale materials, there are a few things you should keep in mind. First, make sure that you have an accurate estimate of the amount of material you need. Otherwise, you may end up with too much or too little. Second, be sure to compare prices from different suppliers to get the best deal. You can save time and money by buying wholesale materials for your next home improvement project. Don’t just buy materials from the first supplier that you find. Take the time to compare prices from multiple suppliers before making a purchase. You’ll find that you’re able to get materials at lower costs when shopping around, and it may be worth taking this extra step in order to achieve your desired end result!


Take advantage of promotions and sales:

Home improvement projects can be a big investment, so it’s important to save money where you can. Many suppliers offer promotional discounts on certain products at specific times of the year. Stay up to date on these promotions and plan your purchases accordingly. For example, if you know you’ll need new gutters in the spring, look for a sale in the winter. Or if you’re planning a kitchen remodel, wait to buy appliances until the fall when manufacturers offer their biggest discounts. By taking advantage of promotions and sales, you can get the materials you need for your project at a fraction of the cost.

Join a buying group: 

Home improvement projects can be expensive, but there are ways to get discounts on the materials you need. One way to do this is to join a buying group. These organizations and associations negotiate group discounts on behalf of their members. This means that you can get the same materials for your project at a lower price. In addition, buying groups often have access to bulk discounts, which can help you save even more money. If you are planning a home improvement project, it is definitely worth looking into joining a buying group. You may be surprised at how much money you can save.


Use recycled materials: 

Buying recycled building materials is a great way to save money and help the environment. Recycled materials can often be purchased at a fraction of the cost of new materials, and they can be just as durable and high-quality. Plus, using recycled materials helps to reduce waste and conserve resources. When shopping for recycled materials, look for suppliers who sell wholesale materials. This way, you’ll get the best price on the materials you need. Buying recycled building materials is a great way to save money and help the environment. So next time you’re planning a home improvement project, be sure to consider using recycled materials.


Negotiate with suppliers: 

The best way to save money on construction projects is to buy wholesale materials. By negotiating with suppliers, you can get the best possible price on lumber, drywall, plumbing fixtures, and other materials. In addition, buying wholesale can also help you save time by eliminating the need to drive to multiple retail locations. When it comes to home improvement projects, getting the best price on materials can make a big difference in the overall cost of the project. So don’t be afraid to negotiate with suppliers in order to get the best possible deal.

Establish Good Payment Terms with suppliers:

Establishing good credit with suppliers is a great idea for contractors who want to buy building materials. There are numerous benefits to doing this, including the ability to get discounts and trade credit from suppliers. Trade credit is a type of credit that allows contractors to pay for materials over time, usually 10-60 days after the materials are dispatched. This can be a great way to save money on building materials. In addition, paying early can often result in a discount from the supplier. Establishing good credit with suppliers is a smart move for any contractor who wants to save money and make their business more efficient.


Although it is important to save money where you can when building a home, it is also important not to compromise on quality or the finished product. By using the tips we’ve shared in this article, general contractors can find ways to save money without sacrificing the end goal.

As a residential home improvement contractor, your success depends on getting high-quality leads that convert into paying customers. A partnership with us can help you take your business to the next level. Contact us today to learn more about our home improvement lead generation services. We’ll work with you to create a customized plan that fits your needs and budget.